The Way Technology Can Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could extremely hurt if the groups do not get together. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and Join forces better.
Lack of communication and collaboration leads to misunderstanding between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. The two teams will need to cooperate with each other better since both depend on each other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales team have all the valuable insight into customer issues. If they work together on creating content, they have the ability to create helpful resources for clients. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It must be well-defined, measured, supervised and evaluated. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Build a consistent Buyer journey.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies wind up fighting a huge bump in the road as the customers are moved from marketing domains to earnings. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is where integration platforms come in. Attempting celigo-the intelligent cloud integration system as service will enable you to attract Together separate programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.